Biodiversity Barometer
UEBT not only provides the tools for sourcing with respect, we also raise awareness about challenges and opportunities in ethical sourcing and share trends in this space. Our flagship research is the Biodiversity Barometer. This special consumers-focused report has shown that biodiversity awareness is the new normal: consumers have a clear understanding of what biodiversity is and they want companies to respect it.
UEBT’s Biodiversity Barometer 2022: the biodiversity reckoning
Since 2009, 13 years of UEBT’s quantitative research have highlighted the amazing growth of biodiversity awareness, with more companies and brands taking a stand in favour of sourcing with respect for people and biodiversity. In 2022 the organization worked with Harris Interactive on a worldwide survey that takes a deep dive into consumers' biodiversity aspirations and expectations. More than 14 questions were asked, making the 2022 survey the most extensive research undertaken since UEBT’s beginnings.
Over 80,000 people spanning 16 countries have been surveyed since 2009, and their responses have provided valuable insights to companies and governments working on biodiversity. In recent years, consumers have become more demanding, asking for more information on natural ingredients and looking deeper for regenerative and fair sourcing practices.
“These 13 years of quantitative research have highlighted the tremendous growth of biodiversity awareness, with people showing a clear understanding of what biodiversity is and also recognising the urgent issue at hand. It is time now for companies to meet the expectations of their customer-citizens: to scale up their ambition, to disclose their impacts and dependencies on biodiversity, and to take action to both reduce harm and to also increase positive impact on biodiversity and people in their global supply chains.”