Measuring impact 


Gaining Better insight for improving UEBT's work


By promoting ethical sourcing of biodiversity, the Union for Ethical BioTrade aims to contribute to sustainable business growth, local development and biodiversity conservation. To measure progress towards these goals, the UEBT invests importantly in the monitoring and evaluation of its programs. Analyzing the impact of UEBT's activities is crucial for continuous improvements of UEBT's standard, UEBT's work and that of its members.


Monitoring & Evaluation system

In order to measure its impact, the UEBT has implemented a Monitoring & Evaluation (M&E) system based on regular collections of data, carrying out of case studies and evaluations of selected activities. It aims to respond to four priority areas:

  • What is the reach of UEBT members
  • What is the impact of UEBT membership requirements on companies
  • What are the impacts on UEBT certified supply chains
  • What are the results of UEBT’s work to promote Ethical BioTrade practices



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The UEBT is a member of ISEAL Alliance, the global membership association for credible sustainability standards. As such, the UEBT M&E System has been designed in accordance with ISEAL's Impacts code built on 5 core values of effective sustainability standards :

  • Sustainability: Standards systems clearly define their sustainability objectives and have a monitoring and evaluation system in place to evaluate the effectiveness of the standards in achieving these goals. 
  • Improvement: Standards systems seek to understand their impacts and measure progress towards their intended outcomes. Learnings will be integrated in order to improve the effectiveness of the standards and that of the monitoring and evaluation systems.
  • Rigour:  Standards system are structured to deliver quality outcomes.The monitoring and evaluation system delivers clear and verifiable information about the effectiveness of the standards in achieving sustainability objectives.
  • Transparency: Standards systems make relevant information about the monitoring and evaluation systems and have their results publicly available.
  • Truthfulness: Claims made about outcomes and impacts are based on results of monitoring and evaluations. Information are verifiable, not misleading, and enable an informed choice.


Reach and Impact fact & figures

In 2016,  UEBT had 34 Trading Members from Latin America, Europe, Africa and Asia, which were gradually promoting Ethical BioTrade practices in over 4721 supply chains. They had prioritised approximately 512 supply chains and 583 natural ingredients in which they were promoting the implementation of the Ethical BioTrade Standard with additional efforts. See below the main facts and figures of UEBT 2016 M&E report: